Turkish yacht builder Sirena Yachts has appointed Yachts360 as its new exclusive dealer for series-production models in Florida and several neighbouring US states. The partnership is intended to strengthen the brand’s presence in one of its most important markets.
Under the agreement, Fort Lauderdale-based Yachts360 will handle new yacht sales, brokerage and related support services. In addition to its three dealerships in Florida, the company will represent Sirena Yachts in Alabama, Mississippi, Louisiana and Texas.
The US is already a major market for Sirena Yachts, which offers cruising yachts ranging from 48 to 118 ft. According to the builder, American customers account for more than half of global sales in some product lines.
“We have concluded that wider expansion across the USA can only be achieved with a strong, young, and highly active partner who shares our goals and values and sails in the same direction,” said Ensar Çabuk, Country Manager of Sirena Yachts USA.
Founded eight years ago, Yachts360 has expanded to nine locations across the US and employs nearly 100 yacht brokers. The company specialises in pre-owned yacht sales and trade-in transactions, supporting customers looking to purchase new vessels.
The two companies have already collaborated on several newbuild orders, brokerage transactions and trade-ins, including projects involving the Sirena 88.
“We see tremendous opportunity to grow both new-yacht sales and the pre-owned Sirena market,” said Scott Clements, Partner at Yachts360.
According to Sirena Yachts, demand in the US market remains relatively stable in the 50-80 ft segment, although buyers are becoming increasingly selective, placing greater emphasis on quality, value and long-term operating costs.
