Heesen Yachts has appointed Hisham Abushakra as their Middle East Region market agent. Hisham’s extensive experience in the yachting industry and his profound knowledge of the Middle Eastern market make him the ideal representative to support the growth of Heesen’s brand in the region, the yacht builder says.
According to Heesen, the Middle East has emerged as a significant market in the superyacht industry, attracting discerning clients with a penchant for luxury and a desire for the ultimate yachting experience. With its exclusive destinations and a thriving community of high-net-worth individuals, the Middle East offers a unique playground for superyacht enthusiasts. The region’s rich culture, lifestyle, and growing interest in leisure boating have contributed to the increasing demand for premium yachts. Recognising the vast potential of the Middle Eastern market, Heesen Yachts is committed to establishing a strong presence catering to their specific needs and preferences.
Heesen Yachts strengthens presence in Middle East
With over two decades of experience in the yachting industry, Hisham Abushakra has earned a reputation for his expertise and understanding of the superyacht realm. His grace and kindness have won him the admiration of those who have had the pleasure of working with him.
Having an agent who is well-versed in the trends, tastes, and lifestyles of Middle Eastern clients is crucial to Heesen Yachts. Hisham’s appointment will serve as a vital link between the shipyard in Oss, the Netherlands, and the Middle East, ensuring a seamless connection for potential clients, Heesen states.
Effective September 1, Hisham will work closely with Ruud van der Stroom, Heesen’s newly appointed CCO, Mark Cavendish, Executive Commercial Officer, and Robert Drontmann, the Sales Director.
Mark Cavendish comments: “We are delighted to welcome Hisham to the Heesen family. Together, we will forge strong relationships and create a network to facilitate successful sales and further elevate Heesen’s presence in the Middle East market.”
Hisham Abushakra comments: “It is a great honour to join Heesen as a brand and become a member of their team. Heesen’s esteemed image and strong reputation among Middle Eastern yacht owners present significant growth potential in the region. I am excited to lead Heesen’s sales efforts in the Middle East and aim to achieve remarkable results in the coming days, months, and years; looking forward to building a long-lasting, strong relationship with Heesen”.
